Presentation: Creating Dynamic Exhibits & Events with Experience Design
Good Idea: Tie exhibits into events/ conferences on campus. Get the subject experts to contribute. Make sure to acknowledge their contributions.
Good Idea: Incorporate Archive materials and other campus collections into book displays. Include short, engaging write ups on everything.
Presentation: Friends of the Library
Food for Thought: Friends go beyond just a willing source of volunteer - they also promote events, build connections with other community groups, and have access to grant $ we may not.
Food for Thought: Friends sponsor programs/ activities the Library does not have in regular budget (eg, author series, film nights, literacy events, competitions, etc).
Online Resource: http://friendsoflibraries.ca/
Presentation: Pertinent Promotion: Library Marketing at the Right time and Place
Action Item: Make a pretty one pager with vision, mission, and goals. Helps demonstrate a culture of strategic planning to outside partners. Take it on the road (with cupcakes and buttons). This is also a way to learn about your corporate culture.
Food for Thought: One marketing Coordinator, but supported by Marketing Committee. Aligned to strategic plan.
Good Idea: Halloween Party! Haunted House in the Library, decor and costumes, and treats!
Good Idea: Marketing checklist. Include contact people, main steps, reminder to post to internal calendar, target audience, etc.
Good idea: Standing Agenda items discussing upcoming events at the University, sharing inspiration.
Good Idea: User centred language on the website. No "catalogue", even. Totally task oriented. If people don't understand where a link goes, they won't click on it. Eg: Archives > University History. Discovery Tool> Search Everything. LibGuides> Guides by Subject, Digital Librarian.
Food for Thought: Show, don't tell!
Presentation: Advocacy - Gap between Evidence & Practice
Food for Thought: Main key is to develop relationships with decision makers, align demonstrated return on investment with their priorities.
Good Idea: Tie exhibits into events/ conferences on campus. Get the subject experts to contribute. Make sure to acknowledge their contributions.
Good Idea: Incorporate Archive materials and other campus collections into book displays. Include short, engaging write ups on everything.
Presentation: Friends of the Library
Food for Thought: Friends go beyond just a willing source of volunteer - they also promote events, build connections with other community groups, and have access to grant $ we may not.
Food for Thought: Friends sponsor programs/ activities the Library does not have in regular budget (eg, author series, film nights, literacy events, competitions, etc).
Online Resource: http://friendsoflibraries.ca/
Presentation: Pertinent Promotion: Library Marketing at the Right time and Place
Action Item: Make a pretty one pager with vision, mission, and goals. Helps demonstrate a culture of strategic planning to outside partners. Take it on the road (with cupcakes and buttons). This is also a way to learn about your corporate culture.
Food for Thought: One marketing Coordinator, but supported by Marketing Committee. Aligned to strategic plan.
Good Idea: Halloween Party! Haunted House in the Library, decor and costumes, and treats!
Good Idea: Marketing checklist. Include contact people, main steps, reminder to post to internal calendar, target audience, etc.
Good idea: Standing Agenda items discussing upcoming events at the University, sharing inspiration.
Good Idea: User centred language on the website. No "catalogue", even. Totally task oriented. If people don't understand where a link goes, they won't click on it. Eg: Archives > University History. Discovery Tool> Search Everything. LibGuides> Guides by Subject, Digital Librarian.
Food for Thought: Show, don't tell!
Presentation: Advocacy - Gap between Evidence & Practice
Food for Thought: Main key is to develop relationships with decision makers, align demonstrated return on investment with their priorities.
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